Fortunately, any business can do both PPC and SEO and gain the benefits of both. However, if forced to choose, which is better for a small local business? PPC or SEO? I have no empirical evidence to cast my opinion. However, I have anecdotal and personal experience with both PPC and SEO … [Read more...]
Perry Marshall’s The Definitive Guide to Google Adwords Review: Worth It?
Is Perry Marshall's "The Definitive Guide to Google Adwords" worth buying? Short answer: Yes, but don't bother buying the add-on guides (Expanded and Deluxe versions) he sells for an excessive additional cost. The Definitive Guide to Google Adwords on its own costs $49. Buying all the … [Read more...]
3 PPC and Google Adwords Tips to Improve Adwords ROI
It's been about a month since I purchased Perry Marshall's Definitive Guide to Google Adwords. I've been having a blast creating and launching Google Adwords campaigns since then. Since launching my campaigns, I've definitely come to understand the Google Adwords tips regarding customizing and … [Read more...]
