Best E-Commerce Website Templates & Themes – a Big Chart

Thanks to some enterprising website template designers, it’s super easy to open up an online store – also known as an e-commerce website.

I’m an absolute junkie for the newest website templates – whether in WordPress or stand-alone platforms. I’m constantly on the lookout testing and reviewing the latest and the best e-commerce website templates available.

This website is dedicated to informing you about the best e-commerce website templates. This page gets right down to business with setting out what are my favorite e-commerce templates to use for any store.

E-Commerce Website Platforms & Templates

Pricing* Unlimited Use? Number of Templates** Support
Click here for Shopify

$24 to $699 / mo. plus credit card transaction fees. No – 1 store per domain.
Price is determined by # of SKUs (products sold).
50 +
You can also incorporate Shopify on your present site.
Telephone support, forum, tutorials, and Wiki.

My Shopify Review

Click here for Volusion
$29 – $179 / mo. plus credit card transaction fees. No – 1 store per domain.
Price is determined by # of SKUs (products sold).
34 Free Templates
120 + Premium Templates ($695 – $995 one time cost)
Live chat, telephone, e-mail, tutorials, and knowledgebase.

My Volusion Review

Click here for MindBodyOnline
(Get 1st month free with a paid subscription)
$45 to $155 / mo. plus credit card transaction fees. Priced per number of users. Not a website builder. Is an e-commerce solution with scheduling software and e-mail marketing. Forum, live chat, telephone support, set-up assistance, and tutorials.
Click here for Template Monster $130 – $180 per template Single domain use. 109 + Installation option, Custom for hire, live ticket, tutorials.
Click here for Themeforest $6 – $90 per template. Single domain use. 80 + Forum and ticket support. Also e-mail support from some developers.

E-commerce websites have unique needs – namely a shopping cart and secure credit card processing. You can certainly use WordPress, Joomla, and all of the platforms in the Website Builders Chart above to build an e-commerce website (I set out some WordPress themes designed for e-commerce below).

MindBodyOnline is an e-commerce solution integrated with its very popular scheduling software designed for businesses that schedule clients. Note, MindBodyOnline is NOT a website building platform.

FREE VIDEO TUTORIALS: Build an E-Commerce Website with WordPress

WordPress E-Commerce Themes:

WordPress E-Commerce Template Purpose My Comments
WooCommerce: WooThemes develops many e-commerce WordPress themes.  In fact, it’s a focus of their business model.
  • If you like using WordPress and don’t mind integrating shopping cart functionality, then a WordPress e-commerce theme may be for you.
  • I strongly recommend checking out WooCommerce.  It’s a powerful WordPress e-commerce solution.
  • Advantages include no ongoing cost and you can easily integrate a blog so that you can load your site with content.
  • Disadvantages include having to integrate shopping cart functionality and you may need to upgrade your hosting to an SSL level.
StudioPress:StudioPress themes integrate with the WooCommerce plugin.  Therefore you can turn any StudioPress theme into an e-commerce website (FYI: I love StudioPress themes and this integration with WooCommerce is an excellent development).
E-Commerce by iThemes
eStore by ElegantThemes

Single Product WordPress E-Commerce Themes

WordPress Single Product E-Commerce Template Purpose My Comments
MyProduct Theme by ElegantThemes All of these listed themes are ideal for a single product website. The themes are stylish and since they operate on WordPress, the set up is easy and there is no ongoing cost.
  • Advantages include low cost (no ongoing cost) and very easy to set up. You can also incorporate a blog so you can have a great deal of content (for SEO and conversion).
  • Disadvantages include having to integrate shopping cart functionality and perhaps having to upgrade your hosting to an SSL certificate level.
eProduct by Templatic
Productfolio by Templatic
Feature Pitch by Woo Themes

4. Digital Product E-Store WordPress Theme

WordPress Digital Product E-Store Theme
Purpose My Comments
eBook by Templatic If you dislike the usual sales pages selling digital products, then perhaps a more “product-oriented” layout suits you for your digital product. This theme is just that – designed for selling a single digital product.
  • Advantages include no ongoing costs and it’s easy to add plenty of content.
  • Disadvantages include the limited layout flexibility, shopping cart integration (not too difficult for digital products).

Here’s the deal. The best e-commerce templates in my view are Shopify and Volusion. But with those platforms, you’re committed to a monthly expense. As far as I’m concerned, when launching an e-commerce business, it’s best to keep overhead to a minimum and scale up when revenues grow. Yes, I know Shopify and Volusion are not that expensive, but if funds are low, start with a WordPress e-commerce template.

If you’re well-funded and are planning a full-blown online store, definitely go with Shopify or Volusion.

With respect to a digital product website, I really like the eBook theme by Templatic. It has a simple, yet modern style to it – keeping up-to-date with the latest business-formatted templates.

FREE VIDEO TUTORIALS: Build an E-Commerce Website with WordPress

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