If you’re looking for a WordPress landing theme, you can’t do much better than Optimize Press or Profits Theme for the money. Yes, they both cost $97, which is at the higher end of WordPress theme price range; however, both themes are designed specifically for creating stunning landing pages plus do quite a bit more.
This Optimize Press vs. Profits Theme analysis sets out the similarities and differences of these titans of WordPress landing pages.
I bought and use both themes in order to see which one I liked better; however, perhaps you wish to buy only one of them and hope to get the right one for your needs.
Optimize Press vs. Profits Theme in a Nutshell
- Buy Optimize Press for nicer default templates for quickly launching outstanding landing page (my opinion).
- Buy Profits Theme if you want more design control for creating customized landing pages.
Access in-depth information on each of these landing page themes:
- Read my full Optimize Press review
- Read my full Profits Theme review
Bird’s Eye Comparison Chart
| Optimize Press vs. Profits Theme Comparison Chart | ||
| Optimize Press | Profits Theme | |
| Squeeze Pages | Yes | Yes |
| Sales Pages | Yes | Yes |
| Membership Website Capability | Yes | Yes |
| Product Launch Sales Funnel | Yes | Yes |
| Button Graphics | Yes | Yes |
| Sales Graphics (arrows, checks, boxes, etc.) | Yes (nicer graphics in my view but more difficult to use due to shortcodes) | Yes (easier to use graphics |
| SEO Configuration | Yes – including the option to noindex/noarchive/nofollow | Yes – including the option to noindex/noarchive/nofollow |
| Drag n’ Drop Design | Yes | Yes (Profits Theme has an easier-to-use drag n’ drop platform). |
| Multiple Templates | Yes. Choose from 48 layouts. | Yes. Essentially unlimited layouts due to the full drag n’ drop customization capabilities. |
| Faster to set up | Too me 70 minutes to set up my first landing page. | Took me 75 minutes to set up my first landing page. |
| Tutorials | Video | Text |
| Easy autoresponder integration | Yes (same process as Profits Theme – copy and paste raw HTML autoresponder code). | Yes (same process as Optimize Press – copy and paste raw HTML autoresponder code). |
| Upload custom header | Yes | Yes |
| Footer customization | Yes (easier than Profits Theme) | Yes |
| Customize the Opt In Box | Yes – loaded with opt in box customization including text and graphics. | Yes – loaded with opt in box customization including text and graphics. |
| Shortcodes | Yes | No. I prefer the way you insert graphics in the visual editor. The graphics display. Optimize Press uses shortcodes which is more messy. |
| Installation Ease | I had to upload through my web host instead of through the WordPress dashboard because this theme is 4.35 MB. | You must upload 3 separate files (theme, skins, and graphics). I prefer the Optimize Press installation method because it’s one file. |
| Price | $97 | $97 |
| View My Live Landing Pages | My live Optimize Press Landing Page | My live Profits Theme landing page |
What are the key differences between Optimize Press and Profits Theme?
Yes. The displays and button graphics are different. You do end up with different-looking landing pages.
Also, the way you design the landing page is different. Optimize Press is more template-based while Profits Theme offers more easy customization options. For example, in the visual editor of Profits Theme you can view your actual graphics (buttons, icons, etc.), whereas with Optimize Press you use shortcodes. I prefer Profits Theme visual editor operation; however, I like the overall design results of Optimize Press.
Is there a risk-free way to try both Optimize Press and Profits Theme?
Yes. Both Optimize Press and Profits Theme offer a 30 day money back guarantee. Do what I did – and that is buy both. Then build a few landing pages with each theme to see which one you like the most. I had both my first landing pages built and launched in one morning (note that I didn’t do a great deal of customization – but then I seldom do because I like using templates as-is).
At the end of the day, you can read all of these types of posts you like; however, you’ll never truly get a real sense of how these landing page themes operate if you don’t test-drive them yourself.
I plan on keeping both themes because I’ll be doing extensive A/B testing with both themes. Moreover, I hope to update my Optimize Press review and my Profits Theme review with updates as to conversion rates of these landing page themes.
Will I use Optimize Press or Profits Theme more?
I don’t know yet, but I suspect I’ll use Optimize Press more often thatn Profits Theme. That said, I won’t make this final decision until I’ve tested several versions of each landing page theme with a decent amount of traffic.
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