If you like being busy, doing physical work, and enjoy a business where you see results every time to go to work, starting and running a home cleaning business is idea.
5 reasons to start a home cleaning business are:
- Very low overhead / investment to get started.
- Huge and growing demand for quality home cleaners.
- Gratifying work because you see results every time you go to work.
- You become your own boss.
- Easy to scale up by hiring employees as you build up your clientele.
- Tremendous opportunity to build a business quickly because there is still a huge opportunity online.
When my wife worked full time we employed a home cleaning business. Not full time, but a couple of times each week to help us not having to clean on weekends.
How did my wife and I find our home cleaner?
Google. Yup, we Googled “home cleaner” and my town and started looking through the listings.
The biggest surprise we had was the lack of home cleaners with websites. Many were listed in online directories, but few had a websites.
I suspect many home cleaners believed that building a website would cost too much money. Assumptions like that hurt business. One of the main points I want to get across to small business owners with this website is that ANY business can have a professional-looking website for very little investment with the help of WordPress themes.
I don’t base this in theory; I base it from personal experience of once-upon-a-time owning a small local offline business. My website and SEO efforts changed my business for the better and changed my life.
Therefore, there is no reason most people who want new clients as a home cleaner or home cleaning business owner can’t build up their clientele with a great website and some decent SEO work. The overall investment is less than $180 for an entire year. One client easily pays for that investment, meanwhile a quality website can bring in a ton of new business (again, based on my real-life business experience).
Why WordPress for a home cleaning business?
It’s inexpensive (check out the WordPress themes for home cleaners below – most themes cost less than $100).
It’s fairly easy-to-use. Once you know how to use WordPress, the online world opens up to you. Get my free WordPress business website building video course which steps you through the entire process.
With the built-in blog and little SEO know-how (get my SEO Ebook), there’s no limit to how much business you can generate in a short time.
With my free guides, video course, and recommended WordPress themes for home cleaners below, you have no excuse not to build a fantastic home cleaning business website right now.
WordPress Themes for a Home Cleaning Business and Home Cleaners
1. Associate Theme by StudioPress
2. Enterprise Theme by StudioPress
FYI: I use Enterprise for my offline business website. I love it!
3. Deep Focus Theme by ElegantThemes
4. Biznizz Theme by WooThemes
5. Metric Theme by StudioPress
6. Professional Theme by ElegantThemes
7. Optimize Theme by WooThemes
8. Architect Theme by iThemes
Don’t let the name of Architect theme fool you. Although good for architects, it’s also great for a home cleaning business.
9. Kinetic Theme by RocketTheme
10. Manhattan Theme by StudioPress
11. Delegate Theme by WooThemes
12. Amplifier Theme at ThemeForest
You can remove the purchase button. I like this theme because it’s simple, clean and has a nice “Services” on the home page.
13. Minimum Theme by StudioPress
Another minimum theme that can easily be dressed up or kept as a minimalist theme.
14. Consultant Theme by Templatic
15. Horizons Theme by Viva Themes
16. The Firm by Obox Themes
17. Mandrake theme at Mojo Themes
You can remove the “Buy Now” button. The slideshow transitions are great on this theme.
18. Firma Theme by Bizz Themes
19. Business WordPress Themes at TemplateMonster
Get a 10% discount through this link to Template Monster.
What if you prefer to create your own WordPress design?
If you’re a true DIY type and want a custom design, then get a WordPress theme builder. There are several to choose from. The following are several DIY WordPress theme creators:
- Builder by iThemes (my Builder theme review)
- Catalyst Theme (my Catalyst theme review)
- Headway Themes (my Headway Themes article)
- DIY Thesis
- Artisteer (my Artisteer review).
And if WordPress isn’t for you?
WordPress isn’t ideal for every business owner. A viable alternative, that’s even easier to build home cleaning business websites is the Homestead website builder. Homestead offers tons of great small business website templates and uses drag n’ drop technology to build your entire website.
Don’t forget to blog about what you do and other related topics
Too many businesses fail to fully embrace the power of their website. This includes home cleaning business websites. I know because I scoured local home cleaning business websites for a home cleaner a few years ago. The number of home cleaner websites that actually embraced blogging to build their business was exceedingly low.
The fact is a business blog can build your business quickly and inexpensively. How can a blog build your home cleaning business?
Simple. For each blog post you target a keyword (search term) used by people who would look for a home cleaning business.
An example of a good search term if you live in Boise is “Boise home cleaning service”.
However, never stop at one search phrase. There are hundreds, thousands, tens of thousands of search phrases people use to look for any type of business. Once you have a list of those search phrases (you won’t discover them all because people are people and come up with unique phrases all the time). If you put together a list of 50, that’s great for a start.
Think about it. 50 blog posts targeting 50 local search phrases. That’s a lot of traffic an chances are your competitors all go for the same few search phrases. That means with little effort you’ll rank high in the search engines and get people to your website who are looking for a home cleaning business.
Does WordPress include a blog?
You bet. In fact every WordPress theme for a home cleaning business listed above has a blog built into it. This means once you set up your home cleaning business WordPress theme, you’re also ready to start blogging. Again, get my free WordPress Business Website Video Tutorial Couse to get started today.