WordPress vs. Wix HTML 5: Which One Should You Use?

WordPress vs. Wix HTML 5I’ll continue my Wix HTML 5 series with an analysis of the similarities, differences and recommendations when to use one or the other.

When I refer to WordPress, I’m referring to the self-hosted version found at WordPress.org.

WordPress vs. Wix HTML 5


  • Open source software (free and people can develop themes and plugins for it).
  • Website/blog software.  Originally it was blogging software; however, many theme designs enable static websites.
  • It’s a content management system (or software) which is coded with PHP (and uses CSS/HTML for design).
  • It’s a free platform (you must pay for hosting).
  • In order to create a website, you need a theme (there are both free and paid themes available).

Wix HTML 5

  • Proprietary website building software – all templates and functionality developed in-house.
  • Online or web-based website builder.
  • It’s a wholly contained website builder in which you select a template (or create your own), add content, create your website and publish your website.
  • Hosting of website provided by Wix.
  • Free and premium options available.
  • It is not blogging software.  Instead, it creates static web pages.
  • Relies on the latest HTML 5 website language.

What are the differences between WordPress and Wix HTML 5?

1.  Ease-of-Use

Undoubtedly building a website with Wix HTML 5 is easier than WordPress.org.

Wix HTML 5 provides everything you need in a drag and drop environment to build and customize your website.  Templates are included.

WordPress.org requires a few steps to build a website -> get hosing -> install WordPress -> install theme -> design/lauch site.

2.  Customization and Control

Because you have full access to all the files with WordPress.org, the opportunity to fully customize a WordPress website is better than Wix HTML 5.

Generally, whenever you opt for ease-of-use you give up some degree of control.

That’s not to say you can’t customize Wix HTML 5 websites.  You can.  The editing panel permits customizing layout, images, content, navigation, color, font, media … pretty much all of the main elements of a website.

3.  Blogging Capability

This is the most glaring difference between Wix HTML 5 and WordPress.

WordPress, fundamentally, is blogging software.  Wix HTML 5 is a static web page creating software that does not include blogging capability.

If you want a blog with Wix HTML 5, you must install one on a subdomain.

Or, you can do a manual work-around by creating a blog page and manually inserting excerpts to articles on the blog page linking to the full articles.

4.  Number of Templates

Because WordPress is open source, thousands of theme designers have developed free and paid themes (i.e. designs) for WordPress.  The selection is astonishing.  New themes are released every day.

Wix HTML 5, on the other hand, offers a much smaller selection of templates.  All templates are designed and created in-house.  Wix will no doubt continue adding templates, but will never be able to compete with the volume of designs available with WordPress.

5.  Functionality

Again, because WordPress is open source, people can develop plugins which add functionality to WordPress websites.  There are thousands of free and paid plugins available.  If you want your WordPress website to do something, there’s almost certainly a plugin that will do the job.

Wix HTML 5 offers a great deal of functionality such as contact form, social media integration and much more – but it’s all developed in-house.  The selection is less than WordPress.  You must work with the features provided by Wix.

6.  SEO

Some people argue WordPress is the best for SEO.  Other people argue static websites are best for SEO.  I don’t know who is right.

The point is that both website building platforms are SEO-friendly and are easy to input meta SEO data site-wide and for individual web pages.

7.  Price

Wix HTML 5 offers a free version; however, you must contend with Wix ads and you don’t get your own domain.  It’s not a good solution for a business website (but it’s an excellent way to test the service).

If you want an ad-free Wix site as well your own domain, you must pay $8.25 per month per website (the Combo package – get an additional 30% off an annual package with B2Web’s exclusive code 1236221).

WordPress is free, but you must pay for a hosting account and possibly pay for a theme (I only use premium themes).

The cost for WordPress is $5 +/- per month for hosting plus $80 for a quality theme (theme prices range quite a bit – $80 is a mid-range cost).

The cost advantage with WordPress comes if you plan on building multiple websites.  The reason for the cost advantage is you can use the same theme and you can host multiple websites with the same hosting account.

Cost comparison:

Wix WordPress
1 Website $8.25 per month $12 per month (including amortizing the cost of a theme for 12 months for the first year)
2 Websites $16.50 per month $12 per month
3 Websites $24.75 per month $12 per month
4 Websites $33 per month $12 per month

As you can see, the cost savings with WordPress accumulate as you publish more than one website.

Keep in mind that both Wix and hosting plans have bandwidth limitations.  Therefore costs may be higher if you have a website that uses a lot of bandwidth.

Similarities between WordPress and Wix HTML 5

1.  Template-Based

Both platforms offer pre-designed templates.  WordPress, because it’s an open source software, has far more selection (literally tens of thousands of themes).  Wix develops their templates in-house.

Moreover, the templates for both systems can be customized; Wix less so, but certainly enough for anyone to turn a Wix template into their own unique website.

2.  Easy-to-Use (relative to other website building software platforms)

Although Wix HTML 5 is easier to use than WordPress, both, in my view qualify as easy website platforms.  For example, I have no formal training in website design or development; however, I’ve been able to become fairly adept at using and coding WordPress websites.

3.  On the Cloud

Both website building platforms operate on the cloud.  This means you do all of your work (i.e. publishing) via the internet.  Neither is desktop software.

4.  Both are Excellent for Business Websites

Wix HTML 5 is ideally suited for business websites.  Most of the templates are for business sites.

WordPress also builds business websites with a business-oriented theme.  However, WordPress themes come in all varieties including blogging themes, Tumblr-style themes, Directory website themes, Classified website themes, Landing page themes – you name it, there’s a theme and/or plugin that can create almost every type of website you can imagine.

Should You Use Wix HTML 5 or WordPress?

The answer largely depends on you and your needs.

Use Wix HTML 5 if:

  • You want to build your own website but aren’t interested in investing time to learn WordPress.  It takes longer to learn WordPress than learning Wix.
  • You don’t plan on building more than 1 or 2 websites.  As the chart above indicates, you save money with Wix having only one website.
  • You’re okay choosing a template from a smaller pool of templates (try Wix HTML 5 for free to see if you like the templates offered).
  • You don’t need a blog on your website.  You can still publish plenty of content – it will be in the form of static web pages rather than a blog.

Use WordPress.org if:

  • You’re interested in website development and are prepared to invest time learning how to use WordPress.
  • You want greater control of your website design and functionality in the long run.
  • You intend to build more than 2 websites in the long run.
  • You want a blog.

Any one of the above-mentioned reasons may be enough to tilt you toward one over the other.

For example, a blog may be a must-have feature for your website even if you’re not keen on learning WordPress.  If that’s the case, it’s still worth using WordPress.

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